The December Board · One slide

30 accounts, 63% diversion, AED 18.4k of new ESG ARR every month — and we haven't started Phase 2.

Cohort accounts
30
Blended margin
7.7%
baseline 5–6%
ESG ARR (run-rate)
AED 0.22m
from tier subs
CO₂e avoided
61.0t
this month
Missed pickups
138
trending ↓
Margin journey · Phase 1 → Phase 2

From 5–6% today to 25% by end of 2027

+19.5 pts
ESG product mix

Where the ARR comes from

Basic
9 accts · AED 27k ARR
Standard
15 accts · AED 108k ARR
Premium
6 accts · AED 86k ARR
Phase 1 target: 30 accounts enrolled by Autumn 2026 — on track.
Performance by segment

Diversion vs. tonnage across the cohort

The cohort · 30 accounts

Click any client to step into their portal

ClientSegmentTierDiversionTonnes/moSpend AEDMissed
Atlas Bay ResortHospitalityPremium58.4%9.215,9961Enter
Marina Crescent HotelHospitalityStandard58.8%7.415,3123Enter
Palm Cove Beach ResortHospitalityPremium59.2%8.615,7681Enter
Downtown Skyline HotelHospitalityStandard59.6%6.815,0843Enter
JBR Coast SuitesHospitalityBasic60%5.214,4765Enter
Business Bay InnHospitalityStandard60.4%4.614,2483Enter
Desert Pearl ResortHospitalityStandard60.8%6.114,8183Enter
Old Town BoutiqueHospitalityBasic61.2%3.413,7925Enter
Emirates Walk MallMall / RetailPremium57.3%22.427,0122Enter
Festival Heights CentreMall / RetailStandard57.6%16.824,8846Enter
Marina Outlet VillageMall / RetailStandard57.9%12.223,1366Enter
City Square PlazaMall / RetailStandard58.2%10.622,5286Enter
Souk CrossingMall / RetailBasic58.5%6.420,93210Enter
Cedar Park HospitalHealthcarePremium58.5%11.226,2560Enter
Al Wasl Specialty ClinicHealthcareStandard59%4.823,8242Enter
Mediplex OutpatientHealthcareStandard59.5%3.223,2162Enter
Bayview DiagnosticsHealthcareBasic60%1.922,7224Enter
Bean & Bowl QSR GroupF&B ChainPremium68.4%18.642,33917Enter
Karak ExpressF&B ChainStandard68.8%11.435,90911Enter
Spice Route Casual DiningF&B ChainStandard69.2%7.828,3596Enter
Coral Reef CafésF&B ChainBasic69.6%6.229,9687Enter
Harvest Kitchen GroupF&B ChainStandard70%5.423,6454Enter
DIFC Gate TowerCommercial TowerPremium74.3%8.412,9921Enter
Sheikh Zayed HeightsCommercial TowerStandard74.6%6.212,1563Enter
Media One TowerCommercial TowerStandard74.9%4.811,6243Enter
TECOM Quarter Block CCommercial TowerBasic75.2%3.611,1685Enter
Greenfield International SchoolEducationStandard75.3%4.99,0622Enter
Riverside AcademyEducationBasic75.6%2.88,2642Enter
Garden Vista ApartmentsHospitalityBasic61.6%4.114,0585Enter
Pearl Strip PromenadeMall / RetailBasic58.8%5.420,55210Enter